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Overall information


Zhejiang Keying Enterprise Co, LTD, with registered capital of 500 million yuan, is a fashion company integrating design research and development, merchandising and retail operations, brand marketing, scale production and information logistics. Inheriting its Italian headquarters' international management philosophy, the company has grown by developing its unique corporate image as a world-level fashion design and R & D enterprise. Its strengths are its sophisticated yet precise manufacturing standards, flexibility and efficient retail terminal operations.

Zhejiang Keying has an R&D center in its Italian Milan headquarters and over 300 acres of modern industrial parks in China's Hubei and Zhejiang provinces with the potential to accommodate production of a work force 10,000 strong. The company has always adhered to the German "artisan spirit", and with focus, persistence, precision and efficiency has advanced with the times while inheriting design classics. It has been promoting internationalization of industrial chain development through the 4P strategy (channel / goods / price / promotion), creating various international economic cooperation modes and becoming an industry benchmark.

The company collaborates with the strongest professional R & D teams in the world, including professors and graduates of leading schools such as the Instituto Marangoni in Milan, Central Saint Martins College in London, and Det Kongelige Danske Kunstakademi in Denmark. The company is well positioned to grasp the latest international trends and create brand charm from international perspectives. Keying's strategic principles are continuous innovation, efficient and dedicated work, and a lasting pursuit of quality and excellence.